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Silicon Image Enhances Its SOA and Security by Adopting Oracle(R) Fusion Middleware
Date: March 14, 2007 Yahoo! Finance

Mid-Sized Enterprise Boosts Operations, Streamlines Processes and Facilitates Compliance With Oracle SOA Suite and Oracle Identity Management

REDWOOD SHORES, Calif., March 14 /PRNewswire-FirstCall/ -- Oracle (Nasdaq: ORCL - News) today announced that Silicon Image, a leader in semiconductors for the secure storage, distribution and presentation of high-definition content, has implemented Oracle® Fusion Middleware as the foundation for its Service-Oriented Architecture (SOA) to help improve and secure its business operations and enhance sales and customer service.

Silicon Image adopted Oracle Fusion Middleware to develop an SOA that synchronizes product and pricing data between disparate applications. The SOA delivers sales and customer service teams real-time, secure access to current information for accurately processing quotes and orders. Silicon Image selected Oracle Fusion Middleware -- including Oracle SOA Suite, Oracle Application Server and Oracle Identity Management -- as well as Oracle Database 10g and the Oracle E-Business Suite because it expects to enhance its operational efficiency with greater data accuracy and automated business processes.

Through its use of Oracle BPEL Process Manager, a component of Oracle SOA Suite, Silicon Image expects to streamline and automate the synchronization of data between the Oracle E-Business Suite and its Pivotal CRM solution. This is expected to lead to a reduction in man-hours of up to 40 hours per month, thus helping lower IT costs and mitigate risks associated with manual data entry errors. The enhanced SOA-based integration also creates a valuable audit trail to help address Sarbanes-Oxley compliance requirements.

Identity Management Helps Streamline Compliance
Silicon Image is also relying on components of Oracle Identity Management -- Oracle Identity Manager and Oracle Access Manager -- for secure and reliable password policy management and user provisioning. With Oracle Identity Manager, Silicon Image provisions users in a more timely, orderly and automated manner. For example, the company's IT group no longer has to manage and document individual tickets associated with provisioning or deprovisioning users. The fully automated provisioning process enables Silicon Image to experience significant savings in time and resources.

In addition, the company utilized Oracle Access Manager to implement a single password policy for all key applications and to provide end users with the ability to combine both Unix and Oracle passwords into one synchronized password. The integrated password management system helps ease management for both end users and IT staff while helping increase security. As a result of its implementation of Oracle Identity Manager and Oracle Access Manager, Silicon Image can now trust one single source of truth for auditing all its users' rights and privileges to its systems -- an invaluable resource for Sarbanes-Oxley compliance.

"By investing in SOA software, we expect to improve our decision making and operational efficiency by integrating disparate applications," said Kenny Gilbert, director, Technology Services, Silicon Image. "Oracle SOA Suite, with its comprehensive set of components, will play an important role in our continued growth."

To facilitate the implementation process, Silicon Image worked with management consulting and systems integration firm, Trianz, to deploy its SOA. Trianz, a Certified Partner in the Oracle PartnerNetwork, is dedicated to meeting client needs through the strategic deployment of technology solutions. Through its Enterprise Applications Services unit, Trianz leverages its deep expertise in packaged and custom applications platforms to provide business systems strategy, implementation, integration and applications management solutions. These solutions deliver targeted business results in the areas of revenue growth, cost optimization, compliance and controls and productivity. Using Oracle Fusion Middleware, Trianz successfully implemented Silicon Image's SOA project in less than 50 days, allowing the company to quickly realize the benefits of automated processes, as well as greater process visibility and consistency to address regulatory requirements.

"Last year (2006) was a benchmark year for SOA and BPEL adoption," said Vikram Bhandari, vice president, Trianz. "Through our work with Oracle and support of Oracle SOA Suite, we are enabling organizations such as Silicon Image to experience the real world benefits SOAs can deliver."

Headquartered in Sunnyvale, Calif., Silicon Image, Inc., is a leader in driving the architecture and semiconductor implementations for the secure storage, distribution and presentation of high-definition content in the consumer electronics and personal computing markets. Silicon Image creates and drives industry standards for digital content delivery such as DVI, HDMI(TM) and Serial ATA (SATA), leveraging partnerships with global leaders in the consumer electronics and personal computing markets to meet the growing digital content needs of consumers worldwide. With a proven track record of improving cross-product interoperability, Silicon Image has shipped more than 100 million HDMI/HDCP and DVI/HDCP semiconductor solutions and offers one of the most robust and comprehensively tested technology platforms in the consumer electronics industry through the Simplay HD(TM) Testing Program of Simplay Labs. Simplay Labs, LLC, a wholly-owned subsidiary of Silicon Image, is a leading provider of testing technologies, tools and services for high-definition consumer electronics devices such as HDTVs, set-top boxes, audio/video receivers and DVD players, helping manufacturers to achieve compatibility and deliver the highest-quality HDTV experience to consumers. Silicon Image is the leading provider of semiconductor intellectual property solutions for high-definition multimedia and data storage applications.

About the Oracle PartnerNetwork
Oracle PartnerNetwork is a global business network of more than 19,000 companies who deliver innovative software solutions based on Oracle software. Through access to Oracle's premier products, education, technical services, marketing and sales support, the Oracle PartnerNetwork program provides partners with the resources they need to be successful in today's global economy. Oracle partners are able to offer their customers leading-edge solutions backed by Oracle's position as the world's largest enterprise software company. Partners who are able to demonstrate superior product knowledge, technical expertise and a commitment to doing business with Oracle qualify for the Oracle Certified Partner levels. Oracle Partner Network

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Silicon Image and Simplay HD are trademarks, registered trademarks or service marks of Silicon Image, Inc. in the United States and other countries. HDMI(TM) and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing, LLC in the United States and other countries, and are used under license from HDMI Licensing, LLC. All other trademarks and registered trademarks are the property of their respective owners.